Come ottenere l'attenzione del vostro target di mercato da 8020 Center

Onceyou havethe risposte alle thisquestion poi youhave therawingredientsforcreatingyour

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Promessa

.

Per

esempio

:. Tom Monaghanbought asecond handpizza storein 1960 e nel 1967 ha lanciato thefranchiseinto amarketplace thatincludedover 200otherfranchisedhomedeliverypizzaofferings.That'smassivecompetitionnot onlyto getpizza intothe IdealClients mouthsof whowere imbarazzo forchoice ed erano notoriouspriceshoppersbut fornewfranchisees alsocompetition

Howeverthey wentfrom almostzero quota di mercato tothe secondlargesthomedeliverypizzabusiness inthe worldand theirsuccess INPART isdue, Ibelieve, tothecreation oftheir

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Ican stillvividlyrecall homedeliverypizzabefore Dom-Inos invaso il nostro country.At la volta che mia moglie e Iboth workedfull timeand wehad threeto fivekids Athome (de-attesa onfoster kidsand whowas movingout ormovingback) andso Sundaynight wasoften pizzanight.

Soaround fivein theafternoonwe'dstartthinkingaboutdinner andnaturallythe kidswanted someform offast food.We nearany didn'tlive outletsand itwas easyjust cometopick upthe phoneand getsome pizzain.

Sowe'd takethe ordersfrom ourexcitedkids Andone diThe olderones wouldfeverishly posizionare il phoneorder andthen la waitbegan.

Typicallywe'd essere toldto aspettare la pizza in around30 minutesso a aroundthe marchio 50 minuti noi chiameremmo againand betold fatto chei onits pizzawas waywhich wasalmostalways alie andso WithMe gettingscratchyand thekid'sblood sugarlevelsdroppingand fightsbreakingout allover we'dcall backanothercouple oftimes, startthumpingthe TABLE e la pizza sarebbe arrivato ... flaccidand tiepida;. definitelynot freshor caldo

Soif youread del theabovementionedquestionsit nothard tofigure outwhy Dominoswere soextraordinarilysuccess-ful with“Delivered

hot

and

fresh

in

30

minutes

or

you

don’t

pay

”.

Didyou noticehow theyguaranteedtheir BoldPromise? Che makesitsignificantlymorepowerfuland it'san areawhere mostbusinessowners wimpout su.

Soif creatinga

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è suchaneffectivestrategy, come comeeveryone isnot UsingIT? Fairquestion, ma per-haps themoreimportantquestion iswhy aren'tYOU UsingIT?

Wellforstartersyou mayhave onlyjust readabout itex- pressedin thisway.

Butnow thatyou'reaware ofit, thereis stillgoing tobe aseries ofobstaclesfor youto tocreating overcomeprior, im-plementingand thenprofitingfrom yourown

Bold

promet-

ISE

.

Hereare severalof theobstaclesin roughorder diThe se-sequenza inwhich youwill facethem:

1. Ostacolo # 1
   

   : Prendendo il tempo per completare l'an- sposte alle domande che ho elencato sopra e poi com- ing indietro